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Old 05-14-2010, 12:33 PM
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EA Sports Locks Out Multiplayer Modes On Used Sales

http://uk.xbox360.ign.com/articles/108/1088621p1.html

EA Sports is going after the used game market.

Starting with the release of Tiger Woods PGA Tour 11 on Xbox 360 and PlayStation 3, the publisher will introduce a new Online Pass, a one-time registration code included with each brand new copy of the game. The code allows players to access "online services, features and bonus content."

Those who purchase the game used can buy an Online Pass for $10 or sign up for a free 7-day trial. The pass will be implemented for NCAA Football 11, NHL 11, Madden NFL 11, NBA 11, FIFA 11, and EA Sports MMA as well. The pass offers different features for each title, however, players will not have access to basic multiplayer features if purchased used.

"You will be unable to play multiplayer online game modes or use your downloaded content in online game modes," EA says. Online leagues, dynasty and franchise modes are also only available with the Online Pass. The break down for each title can be seen on the publisher's official website.

"This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community," said Peter Moore, President of EA SPORTS.

Despite being the leader in used game sales, retailer GameStop, which acknowledged it plans to focus on digital content in the future, supports Electronic Arts' new direction.

"GameStop is excited to partner with such a forward-thinking publisher as Electronic Arts," said Dan DeMatteo, Chief Executive Officer of GameStop Corp. "This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide."
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Old 05-14-2010, 09:31 PM
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oh hey look, before you know it, you won't even be able to resell and re-use old console games!

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Old 05-14-2010, 10:54 PM
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That really does suck.. I buy alot of my games used.. I Can see why they would do it but it still does suck. I bet there will be some sort of class action lawsuit brought on sometime soon relating to this.

They are starting to screw with three very big stores here in the states that offer used games: Gamestop (Massive), Best Buy (Massive-er), Wal-Mart (Massive-ist) and I believe cutting into their used game margin is not approved. I think this will be pretty interesting. Especially with people that pay subscriptions, IE: Xbox LIVE.
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Old 05-15-2010, 05:23 PM
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welp Gamestop is screwed
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Old 05-16-2010, 11:38 AM
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I see Microsoft and Sony stepping in to the fight against EA on this...Especially Microsoft, since you are already paying for Live.
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