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Its hard to make money of the olympic games, usually the games that make the profits are the ones that market themselves well and have a huge tourist influx in the years post the olympics. I believe sydney has profited many times over due to hosting the games in 2000.
IT also depends on the way you look at it, the stadiums and facilities that will be built for the olympics wont be demolished afterwards, so any money you make from sponorship, events and the like afterwards youcould count towards the profit the olympics brought, but then you have to count the maintinance aswell....
Good luck to London, if you ever needed something to unify as a nation behind this is it.
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