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Reasons NL will fail:
1. They have no idea how to handle public relations.
They never listen to what their customers want. They ignore them and don't ask for their opinions. The #1 best practice of any software development is to give the customer what they want.
2. No mods, with certain restrictions and banning mods on NovaWorld they have limited this area drastically.
3. Quality. Their graphics detail never seems to get much better. The characters in their games are still clunky like I mentioned above. There are tons of glitches in every game they have made.
UBISOFT, DICE, ACTIVISION and other good game developers and publishers care about this stuff. They also involve fan sites heavily and allow them to preview their up-coming stuff.
Their only customers will end up being those who find a cheap game for their kid at walmart that can actually run on their computer.
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