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To be fair to Novalogic Chief ADP, they are a games developer and EA is not.
EA did not develop Battlefield, DICE did.
Dice are a tiny little european company that cannot hope to sell its product to the planet and so EA does it for them.
If Nova have it in their business plan to stay independent then so much the better for us. So EA buys and sells a lot of good games, but it buys and sells a lot of crap as well. If the head of EA buying and selling ever turns out to be a plonker in future appointments we could find that the largest global producer, presents us with nothing but crap.
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