There are so many references that it's no wonder it's hard to fix.
I've no way to tell at this stage if this "tweak" is from Nvidia or Microsoft and if it has any influence on the situation... there goes any surety about what's happening.
Code:
HKEY_CLASSES_ROOT\VirtualStore\MACHINE\SOFTWARE\NVIDIA Corporation\Global\NVTweak\NvCplAppNamesStored